Your customers are going to
purchase copiers and printers.
Without your guidance, they are going to
buy them from whoever shows up to sell it.
The bigger the customer is, the more likely that print vendor is also going to sell MSP services, and they certainly are not going to be interested in collaborating with you or paying you a penny for any equipment they sell.
Your most valuable customers are likely already working with other MSP
This isn't a scare tactic... It’s quite likely that your largest customers already have Managed Print Service (MPS) agreements with companies that also offer MSP services.
Make no mistake - These MPS/MSP vendors are SALES organizations first, and they are doing whatever they can to erode your customer’s trust in your services.
msp services as the path forward
MPS Vendors are eating the same dog food as traditional MSP. They use the same tool sets. They have
their own stack. They consume many of the same industry resources for strategy, growth and education.
Every month there are print industry articles promoting how MSP services are helping managed print
services companies crush revenue targets. Consider these headlines pointed at MPS companies from ENX Magazine, dedicated to the office technology industry since 1987:
It’s time to partner up
Letting your customers fend for themselves when they need copiers and printers is a pretty sure path towards getting another MSP working with them.
Stop letting random print vendors into your client environments!
“How are things with
your current print vendor?”
This question is all you need to teach your team to
prospect for opportunities
If you train your MSP’s account and sales teams to ask every customer and prospect this question, you will create opportunities that will result in significant commission and recurring revenue. Include this question in every QBR and watch what happens.
Simply making an introduction to your customers when they are ready to talk about print will make a long term impact on your bottom line.